browser advertising
campaing
The Aloha browser positions itself through the topic of Internet security. The built-in VPN and privacy mode will help you keep your personal private. The project team set a goal to increase browser awareness in South America, in particular in Brazil, and asked us to develop creatives for an advertising campaign. We decided to focus not on the functionality of the product, but on how people used to feel safe outside the Internet.
time for personal
moments
moments
While shopping online, watching videos, listening to music on the Internet, data is constantly collected about us and our preferences are found out. But imagine a person spying on you with a camera in the shower, in the fitting room, or at breakfast.
In order to convey in an understandable way the main advantage of the browser — security — we compared online surfing with real personal moments, and showed that your personal moments are not the time to collect data. In the tone of communication, we have packaged a sense of anxiety into a humorous form in order to distinguish the brand from competitors.
